Global Certificate in Market Research & Data Science
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Course Details
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Unit 1: Introduction to Market Research & Data Science – Understanding the intersection of market research and data science, exploring their relationship, and learning about the importance of data-driven decision making in modern businesses. <br>
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Unit 2: Research Design & Methodologies – Diving into various research designs, sampling techniques, and data collection methods, ensuring a solid foundation to conduct and interpret market research data. <br>
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Unit 3: Data Preparation & Cleaning – Focusing on best practices for data preparation, data cleaning, and data wrangling techniques to optimize data quality and accuracy. <br>
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Unit 4: Statistical Analysis for Market Research – Mastering essential statistical concepts and techniques, including descriptive and inferential statistics, probability distributions, and hypothesis testing. <br>
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Unit 5: Data Visualization & Presentation – Learning to create impactful visualizations and presentations that effectively communicate market research insights and recommendations. <br>
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Unit 6: Predictive Analytics & Machine Learning in Market Research – Discovering predictive modeling and machine learning techniques to generate deeper insights, identify patterns, and make accurate forecasts. <br>
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Unit 7: Market Segmentation, Targeting, and Positioning – Examining advanced analytical methods for market segmentation, targeting, and positioning strategies to optimize marketing and sales efforts. <br>
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Unit 8: Text Analytics & Natural Language Processing – Delving into text analytics and natural language processing techniques to analyze unstructured data, such as customer feedback, reviews, and social media posts. <br>
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Unit 9: Ethics and Data Privacy in Market Research & Data Science – Exploring ethical considerations, data privacy, and regulatory requirements to ensure responsible and compliant market research practices. <br>
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Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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