Global Certificate in Native Advertising & Customer Journey Mapping

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The Global Certificate in Native Advertising & Customer Journey Mapping is a comprehensive course that equips learners with essential skills for career advancement in today's digital marketing landscape. This course is of utmost importance as native advertising and customer journey mapping have become critical components of successful marketing strategies in the industry.

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About this course

The course covers the fundamentals of native advertising, programmatic advertising, and customer journey mapping, providing learners with a solid understanding of these concepts. With a focus on practical skills, learners will create their own native advertising campaigns and customer journey maps, gaining hands-on experience and boosting their resumes. As businesses continue to invest in digital marketing, the demand for professionals skilled in native advertising and customer journey mapping is on the rise. By completing this course, learners will be well-prepared to meet this demand and excel in their marketing careers.

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Course Details

Unit 1: Introduction to Native Advertising & Customer Journey Mapping
Unit 2: Understanding Native Advertising Formats & Best Practices
Unit 3: The Role of Native Advertising in Modern Marketing
Unit 4: Customer Journey Mapping: Principles & Importance
Unit 5: Mapping Customer Touchpoints Across Channels
Unit 6: Analyzing Customer Data for Personalized Native Advertising
Unit 7: Integrating Native Advertising in the Customer Journey
Unit 8: Measuring Success: Native Advertising Metrics & Customer Journey Analytics
Unit 9: Case Studies: Native Advertising & Customer Journey Mapping in Action
Unit 10: Future Trends: Native Advertising & Customer Journey Optimization

Career Path

The Global Certificate in Native Advertising & Customer Journey Mapping is a valuable credential that equips professionals with the skills to create engaging, targeted ad content and effectively analyze customer interactions. This chart highlights the growing demand for professionals with these skills in the UK job market. Content marketers hold the largest share of the market, with 28%, as businesses increasingly rely on their expertise in creating compelling stories and engaging potential customers. Digital strategists follow closely behind with 22%, demonstrating the need for professionals who can plan, execute, and optimize digital marketing campaigns. SEO specialists, with a 18% share, remain crucial for optimizing websites and content to improve search engine rankings and visibility. Customer experience analysts (15%) and data scientists (10%) help organizations better understand and predict customer behavior, while UX designers (7%) focus on creating seamless and enjoyable user experiences. The Global Certificate in Native Advertising & Customer Journey Mapping prepares professionals for success in these dynamic and in-demand roles. Equip yourself with the skills to thrive in the ever-evolving digital landscape and stay ahead in your career.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
GLOBAL CERTIFICATE IN NATIVE ADVERTISING & CUSTOMER JOURNEY MAPPING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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