Global Certificate in Media Brand Email: Actionable Knowledge
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Course Details
• Email Strategy and Planning: Understanding the importance of email in media branding, setting goals, segmenting audiences, and creating a content plan.
• Email Design and User Experience: Design principles for email, mobile optimization, accessibility, and creating engaging user experiences.
• Copywriting for Email Marketing: Writing compelling subject lines, preheaders, body copy, and calls-to-action to increase engagement and conversions.
• Data-Driven Email Marketing: Leveraging data and analytics to personalize, segment, and optimize email campaigns.
• Deliverability and Compliance: Ensuring email deliverability, understanding email laws and regulations, and maintaining a clean email list.
• Email Automation and Workflows: Implementing automated email series, trigger-based emails, and behavior-driven workflows.
• Testing and Optimization: Conducting A/B testing, multivariate testing, and using data to optimize email performance.
• Email Integration with Marketing Platforms: Integrating email marketing with CRM, marketing automation, and social media platforms.
• Email Metrics and Analytics: Measuring and analyzing email performance, including open rates, click-through rates, conversion rates, and ROI.
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Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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