Certificate in PPC Metrics: Mastering Key Metrics

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The Certificate in PPC Metrics: Mastering Key Metrics course is a comprehensive program designed to equip learners with essential skills in Pay-Per-Click (PPC) advertising metrics. This course emphasizes the importance of understanding and measuring PPC metrics to optimize advertising campaigns and improve ROI.

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About this course

With the increasing demand for digital marketing professionals, this course offers a valuable opportunity for learners to enhance their skillset and stand out in the industry. By mastering key PPC metrics, learners will be able to analyze and interpret data, make informed decisions, and drive successful PPC campaigns. This course is ideal for digital marketers, PPC specialists, and small business owners looking to improve their PPC skills and advance their careers. By the end of the course, learners will have a solid understanding of PPC metrics and the ability to use this knowledge to drive results and maximize advertising budgets.

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Course Details

Unit 1: Introduction to PPC Metrics
Unit 2: Key PPC Metrics: Clicks, Impressions, CTR
Unit 3: Understanding Cost & Conversion Metrics
Unit 4: Quality Score: A Crucial PPC Metric
Unit 5: Calculating Return on Ad Spend (ROAS)
Unit 6: Importance of Cost Per Click (CPC)
Unit 7: Quality Score Impact on Ad Rank & CPC
Unit 8: Metrics for Ad Extensions Performance
Unit 9: Tracking & Analyzing Conversion Rates
Unit 10: Utilizing Google Analytics for PPC Metrics

Career Path

The Certificate in PPC Metrics program offers a comprehensive understanding of Pay-Per-Click (PPC) campaigns, empowering professionals to make data-driven decisions. With a focus on mastering key PPC metrics, this certification covers essential roles and their market trends, salary ranges, and skill demand in the UK: 1. PPC Specialist: These professionals manage day-to-day PPC activities, ensuring optimal ad performance and keyword strategy. According to Glassdoor, the average salary for PPC Specialists in the UK is £28,000, with a high demand for Google Ads and Analytics skills. 2. PPC Manager: As strategic leaders, PPC Managers oversee campaign planning, execution, and budget allocation. Job Market Insights reports an average salary of £38,000 for PPC Managers in the UK, with increasing opportunities in e-commerce and digital marketing agencies. 3. PPC Analyst: Leveraging data insights, PPC Analysts identify trends, measure success, and make recommendations to improve campaign performance. According to Payscale, the average salary for PPC Analysts in the UK is £26,000, with a growing need for advanced data analysis and visualisation skills. 4. PPC Executive: PPC Executives assist PPC Managers and Specialists in managing campaigns, monitoring performance, and conducting keyword research. With an average salary of £22,000, according to Indeed, this role provides an excellent entry point into PPC marketing. By gaining expertise in PPC Metrics, professionals can excel in these roles and contribute to the success of their organisations. Explore the Certificate in PPC Metrics to unlock your potential and thrive in the ever-evolving digital marketing landscape.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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CERTIFICATE IN PPC METRICS: MASTERING KEY METRICS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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