Advanced Certificate in Future-Ready Facebook Marketing
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Course Details
• Unit 1: Facebook Marketing Foundation: Understanding Facebook's Algorithm, Audience Targeting, and Ad Placements
• Unit 2: Advanced Facebook Advertising: Custom Audiences, Lookalike Audiences, and Retargeting
• Unit 3: Creative Facebook Advertising: Copywriting, Visual Storytelling, and A/B Testing
• Unit 4: Facebook Analytics and Reporting: Utilizing Facebook Insights, Google Analytics, and UTM Tracking
• Unit 5: Video Marketing on Facebook: Live Video, Stories, and Watch Parties
• Unit 6: Facebook Messenger Marketing: Chatbots, Sponsored Messages, and Subscription Messaging
• Unit 7: Instagram Marketing: Cross-Platform Strategies, IGTV, and Shopping Features
• Unit 8: Emerging Facebook Trends: Augmented Reality, Virtual Reality, and Spark AR Studio
• Unit 9: Facebook Marketing Ethics: Privacy, Transparency, and Compliance with Ad Policies
• Unit 10: Capstone Project: Developing a Comprehensive Facebook Marketing Strategy
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Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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