Global Certificate in Brand Portfolio Diversification

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The Global Certificate in Brand Portfolio Diversification is a comprehensive course designed to equip learners with essential skills to manage and expand brand portfolios in today's dynamic business environment. This course highlights the importance of diversification strategies, their implementation, and the impact on overall brand equity.

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About this course

In an era where businesses strive for growth and innovation, this course is in high demand. It provides learners with a deep understanding of the latest trends, tools, and techniques, enabling them to make informed decisions about brand diversification and expansion. Through real-world examples, case studies, and interactive exercises, learners will develop the ability to assess market opportunities, manage risk, and optimize resource allocation for a diverse brand portfolio. By earning this certification, learners demonstrate a commitment to professional development and a mastery of key concepts, enhancing their career prospects and value to employers.

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Course Details


Unit 1: Introduction to Brand Portfolio Diversification

Unit 2: Benefits and Risks of Brand Portfolio Diversification

Unit 3: Analyzing Current Brand Portfolio

Unit 4: Market Segmentation and Targeting Strategies

Unit 5: Developing a Brand Diversification Strategy

Unit 6: Portfolio Management Techniques for Brand Diversification

Unit 7: Financial Analysis and Valuation of Brand Portfolio

Unit 8: Mergers, Acquisitions, and Partnerships in Brand Diversification

Unit 9: Legal and Ethical Considerations in Brand Portfolio Diversification

Unit 10: Case Studies and Real-World Examples of Brand Portfolio Diversification

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