Professional Certificate in Data-Driven Customer Lifecycle Marketing
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Course Details
• Unit 1: Introduction to Data-Driven Customer Lifecycle Marketing
• Unit 2: Customer Segmentation and Analytics
• Unit 3: Customer Relationship Management (CRM) Systems and Data Integration
• Unit 4: Personalized Marketing Campaigns
• Unit 5: Marketing Automation and Orchestration
• Unit 6: Measuring and Optimizing Customer Lifetime Value (CLTV)
• Unit 7: Multi-Channel Campaign Management
• Unit 8: Data Privacy and Security in Customer Marketing
• Unit 9: Customer Experience Management and Personalization
• Unit 10: Advanced Topics in Data-Driven Customer Lifecycle Marketing
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Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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