Executive Development Programme in Brand Strategy Consulting
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Course Details
• Brand Strategy Fundamentals: Understanding the basics of brand strategy, including brand positioning, differentiation, and value proposition.
• Market Research and Analysis: Utilizing research techniques to analyze markets, competitors, and consumer behavior to inform brand strategy decisions.
• Brand Identity Development: Creating a strong and consistent brand identity through visual and verbal elements, including logos, taglines, and messaging frameworks.
• Brand Architecture and Portfolio Management: Developing and managing a portfolio of brands, including sub-brands, endorsed brands, and brand extensions.
• Digital Brand Strategy: Leveraging digital channels, including social media, email marketing, and search engine optimization, to build and strengthen brand strategy.
• Brand Measurement and Analytics: Measuring the effectiveness of brand strategy efforts, including brand awareness, equity, and loyalty.
• Brand Partnerships and Collaborations: Forming strategic partnerships and collaborations to extend brand reach and impact.
• Brand Crisis Management: Managing brand reputation during a crisis or negative event, including stakeholder communication and reputation recovery strategies.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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