Executive Development Programme in Brand Strategy Consulting
-- ViewingNowThe Executive Development Programme in Brand Strategy Consulting is a certificate course designed to empower professionals with the necessary skills to drive brand success in today's dynamic business landscape. This program emphasizes the importance of brand strategy in achieving organizational goals and fostering sustainable growth.
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โข Brand Strategy Fundamentals: Understanding the basics of brand strategy, including brand positioning, differentiation, and value proposition.
โข Market Research and Analysis: Utilizing research techniques to analyze markets, competitors, and consumer behavior to inform brand strategy decisions.
โข Brand Identity Development: Creating a strong and consistent brand identity through visual and verbal elements, including logos, taglines, and messaging frameworks.
โข Brand Architecture and Portfolio Management: Developing and managing a portfolio of brands, including sub-brands, endorsed brands, and brand extensions.
โข Digital Brand Strategy: Leveraging digital channels, including social media, email marketing, and search engine optimization, to build and strengthen brand strategy.
โข Brand Measurement and Analytics: Measuring the effectiveness of brand strategy efforts, including brand awareness, equity, and loyalty.
โข Brand Partnerships and Collaborations: Forming strategic partnerships and collaborations to extend brand reach and impact.
โข Brand Crisis Management: Managing brand reputation during a crisis or negative event, including stakeholder communication and reputation recovery strategies.
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