Global Certificate in Market Intelligence & Data Analytics
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Course Details
• Market Intelligence Fundamentals: Understanding the role and importance of market intelligence, market research techniques, and data collection methods.
• Data Analysis Tools and Techniques: Excel, SQL, Python, R, and data visualization tools such as Tableau and PowerBI.
• Market Segmentation and Targeting: Defining customer segments, targeting strategies, and positioning theories.
• Data-Driven Decision Making: Utilizing data analytics in decision-making processes and developing a data-driven culture.
• Competitive Intelligence: Monitoring and analyzing competitors, understanding competitive dynamics, and developing counter-strategies.
• Market Trends and Forecasting: Identifying and analyzing market trends, using statistical methods and machine learning algorithms for forecasting.
• Data Storytelling and Communication: Presenting data insights effectively, communicating recommendations, and influencing stakeholders.
• Market Intelligence Project Management: Managing market intelligence projects, from defining objectives to delivering insights and recommendations.
• Ethics and Compliance in Market Intelligence: Understanding legal and ethical considerations in data collection, analysis, and utilization.
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Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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