Global Certificate in Market Intelligence & Data Analytics
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โข Market Intelligence Fundamentals: Understanding the role and importance of market intelligence, market research techniques, and data collection methods.
โข Data Analysis Tools and Techniques: Excel, SQL, Python, R, and data visualization tools such as Tableau and PowerBI.
โข Market Segmentation and Targeting: Defining customer segments, targeting strategies, and positioning theories.
โข Data-Driven Decision Making: Utilizing data analytics in decision-making processes and developing a data-driven culture.
โข Competitive Intelligence: Monitoring and analyzing competitors, understanding competitive dynamics, and developing counter-strategies.
โข Market Trends and Forecasting: Identifying and analyzing market trends, using statistical methods and machine learning algorithms for forecasting.
โข Data Storytelling and Communication: Presenting data insights effectively, communicating recommendations, and influencing stakeholders.
โข Market Intelligence Project Management: Managing market intelligence projects, from defining objectives to delivering insights and recommendations.
โข Ethics and Compliance in Market Intelligence: Understanding legal and ethical considerations in data collection, analysis, and utilization.
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