Certificate Market Research for Strategic Planning

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The Certificate Market Research for Strategic Planning course is a valuable asset for professionals aiming to make data-driven business decisions. This course emphasizes the importance of market research in developing effective strategic plans and highlights the industry's growing demand for professionals with these skills.

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About this course

Throughout the course, learners will acquire essential skills in collecting, analyzing, and interpreting market research data to drive successful business strategies. These skills include identifying target markets, conducting competitive analysis, and using data to inform product development and marketing efforts. By completing this certificate program, learners will be well-equipped to advance their careers in various industries, such as marketing, market research, product management, and consulting. This program will provide them with a competitive edge in the job market, enabling them to add value to their organizations by making informed, strategic decisions based on thorough market research.

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Course Details


• Market Research Fundamentals
• Defining Research Objectives and Questions
• Secondary Research: Data Collection and Analysis
• Primary Research: Survey Design and Sampling
• Qualitative Research: Focus Groups and In-depth Interviews
• Quantitative Research: Data Analysis and Interpretation
• Market Segmentation and Target Marketing
• Competitive Analysis and Market Positioning
• Market Trends and Forecasting
• Integrating Market Research into Strategic Planning

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
CERTIFICATE MARKET RESEARCH FOR STRATEGIC PLANNING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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