Global Certificate in Future-Proofing Your Brand in a Crisis
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• Crisis Communications Strategy: Developing a strong and effective crisis communications plan is crucial for any brand looking to protect its reputation during a time of crisis. This unit will cover the key elements of a crisis communications strategy, including identifying potential crises, developing key messages, and selecting the right communication channels. • Reputation Management: Protecting and enhancing a brand's reputation is essential, especially during a crisis. This unit will explore the best practices for reputation management, including monitoring and responding to online reviews, social media, and traditional media. • Media Relations: Building strong relationships with the media is crucial for any brand, especially during a crisis. This unit will cover the key aspects of media relations, including how to pitch stories, handle interviews, and build a positive reputation with the media. • Social Media Management: Social media can be a powerful tool for communicating with customers and stakeholders during a crisis. This unit will explore the best practices for social media management during a crisis, including how to monitor and respond to social media conversations, and how to use social media to disseminate key messages. • Stakeholder Engagement: Engaging with key stakeholders, such as customers, employees, and investors, is essential during a crisis. This unit will cover the best practices for stakeholder engagement, including how to identify key stakeholders, how to communicate with them effectively, and how to build trust and credibility with them. • Business Continuity Planning: Having a solid business continuity plan in place can help a brand weather a crisis and minimize the impact on its operations. This unit will cover the key elements of business continuity planning, including how to identify critical functions, how to develop a recovery plan, and how to test and maintain the plan. • Leadership and Decision Making: Strong leadership and effective decision making are crucial during a crisis. This unit will explore the key attributes of effective leaders, including how to communicate authentically, how to make tough decisions, and how to lead through uncertainty and change. • Ethical Considerations: Acting ethically and responsibly is essential for any brand, especially during a crisis. This unit will cover the ethical considerations for brands in a crisis, including how to communicate transparently, how to protect customer and employee data, and how to make responsible decisions.
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