Professional Certificate in Strategic Public Opinion Communication
-- ViewingNowThe Professional Certificate in Strategic Public Opinion Communication is a comprehensive course designed to empower learners with the essential skills to excel in public relations, communications, and marketing careers. This program focuses on teaching the strategies and tactics necessary to effectively communicate with target audiences and manage public opinion.
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• Unit 1: Introduction to Strategic Public Opinion Communication
• Unit 2: Understanding Public Opinion and Its Influence
• Unit 3: Strategic Communication Planning and Execution
• Unit 4: Media Relations and Press Release Writing
• Unit 5: Social Media and Digital Public Opinion Communication
• Unit 6: Crisis Communication and Reputation Management
• Unit 7: Stakeholder Engagement and Public Affairs
• Unit 8: Measuring Public Opinion Communication Success
• Unit 9: Ethical Considerations in Public Opinion Communication
• Unit 10: Future Trends in Strategic Public Opinion Communication
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