Professional Certificate in Video SEO and Performance Marketing

With the increasing popularity of video content and its impact on search engine rankings, mastering video SEO has become crucial for digital marketers. This course provides learners with strategies to optimize video content for search engines, ensuring improved visibility and engagement. Performance marketing, on the other hand, focuses on data-driven strategies to maximize ROI. Learners will gain insights into performance marketing metrics, attribution models, and conversion rate optimization techniques. By the end of this course, learners will have a comprehensive understanding of video SEO and performance marketing, making them highly valuable to potential employers.