Certificate in Motion Graphics for Marketing: Brand Storytelling
-- viewing nowThe Certificate in Motion Graphics for Marketing: Brand Storytelling course empowers learners with essential skills to excel in a rapidly growing field. Motion graphics are increasingly vital for capturing audience attention and communicating brand values in today's digital landscape.
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Course Details
• Motion Graphics Fundamentals: In this unit, students will learn the basics of motion graphics, including keyframes, easing, and animation principles. They will also be introduced to the software used in creating motion graphics such as Adobe After Effects.
• Brand Storytelling: This unit will focus on the art of storytelling and how it applies to branding. Students will learn how to create a compelling brand narrative that resonates with their target audience.
• Color Theory and Typography: This unit will cover the principles of color theory and typography in motion graphics. Students will learn how to choose the right colors and fonts to communicate their brand's message effectively.
• Sound Design for Motion Graphics: In this unit, students will learn how to use sound to enhance their motion graphics. They will learn about sound effects, voiceovers, and music selection and how they can be used to create a more immersive experience for the viewer.
• Marketing Strategy and Trends: This unit will cover the latest marketing trends and strategies, including social media, content marketing, and influencer marketing. Students will learn how to create a marketing plan that incorporates their motion graphics.
• Motion Graphics for Social Media: In this unit, students will learn how to create motion graphics specifically for social media platforms such as Instagram, Facebook, and Twitter. They will learn about the different aspect ratios, durations, and best practices for each platform.
• Motion Graphics for Web and Mobile: This unit will cover the best practices for creating motion graphics for web and mobile. Students will learn about file formats, optimization, and accessibility.
• Portfolio Development and Presentation: In this unit, students will learn how to present their work in a professional manner. They will learn about creating a strong portfolio, resume, and cover letter to showcase their skills and experience.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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