Executive Development Programme in Market Research Strategy
-- viewing nowThe Executive Development Programme in Market Research Strategy is a certificate course designed to provide learners with critical skills in data-driven decision making. In today's fast-paced business environment, the demand for market research professionals has never been higher.
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Course Details
• Market Research Fundamentals
• Defining Market Research Objectives
• Secondary Research and Data Analysis
• Primary Research Methods and Techniques
• Survey Design and Sampling Strategies
• Qualitative Research: Focus Groups, In-depth Interviews
• Quantitative Research: Statistical Analysis and Data Interpretation
• Market Segmentation and Targeting
• Competitive Analysis and Market Positioning
• New Product Development and Conjoint Analysis
• Market Trends and Forecasting
• Communicating Research Findings and Insights
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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