Global Certificate in Social Media: Social Listening Techniques

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The Global Certificate in Social Media: Social Listening Techniques is a crucial course for professionals aiming to stay ahead in the ever-evolving digital landscape. This certificate course emphasizes the significance of social listening as a powerful tool for businesses to monitor and analyze conversations about their brand, products, and competitors on social media platforms.

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About this course

With the growing demand for social media analytics in various industries, this course is essential for career advancement. It equips learners with the skills to leverage social listening techniques to gain valuable insights, measure brand sentiment, and inform marketing strategies. By completing this course, learners will be able to demonstrate their expertise in social media analytics, a highly sought-after skill in today's digital-first world. In summary, this course is a must-take for professionals looking to enhance their social media skills, stay competitive, and advance their careers in this rapidly growing field.

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Course Details

• Social Listening Fundamentals
• Importance of Social Listening in Business
• Setting Up Social Listening Tools
• Monitoring Social Media Platforms
• Analyzing Social Listening Data
• Social Listening for Brand Reputation Management
• Utilizing Social Listening for Competitive Analysis
• Social Listening for Customer Experience Improvement
• Social Listening Ethics and Guidelines

Career Path

In the UK, the increasing demand for social media professionals has created a variety of roles that focus on social listening techniques. A few prominent job titles include Social Media Manager, Digital Marketing Specialist, Content Strategist, and Social Media Analyst. Among these, Social Media Managers hold the largest percentage of the market with 35%. Digital Marketing Specialists follow closely behind, accounting for 30% of the market. Content Strategists make up 20%, and the remaining 15% goes to Social Media Analysts. Our Global Certificate in Social Media: Social Listening Techniques prepares professionals to excel in these roles by teaching them the necessary skills for success in today's digital world.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
GLOBAL CERTIFICATE IN SOCIAL MEDIA: SOCIAL LISTENING TECHNIQUES
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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