Masterclass Certificate in The Art of Persuasive Email Copy
-- viewing nowThe Masterclass Certificate in The Art of Persuasive Email Copy is a vital course for professionals seeking to enhance their communication skills. With the increasing reliance on digital communication, the ability to write compelling and persuasive emails is more important than ever.
2,517+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Email Copywriting Fundamentals: Understanding the basics of crafting compelling email copy, including the importance of targeting the right audience, setting clear goals, and crafting engaging subject lines. • Psychology of Persuasion: Exploring key psychological principles that drive action, such as reciprocity, social proof, and loss aversion, to create persuasive email copy. • Storytelling in Email Copy: Learning how to use storytelling techniques to create emotional connections with readers, build trust, and drive engagement. • Calls-to-Action (CTAs): Understanding the different types of CTAs and how to create effective ones that drive action, increase conversions, and track success. • Testing and Optimization: Learning how to test and optimize email copy to improve performance, including A/B testing, click-through rates, and open rates. • Email Marketing Best Practices: Exploring industry best practices for email marketing, including list segmentation, personalization, and automation. • Accessibility in Email Copy: Ensuring that email copy is accessible to all readers, including those with disabilities, by using inclusive language, proper formatting, and alternative text. • Compliance and Ethics: Understanding legal and ethical considerations for email marketing, including CAN-SPAM, GDPR, and data privacy.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate