Professional Certificate in Campaign Performance Maximization

• Campaign Strategy and Planning: Understanding the target audience, setting clear objectives, and creating a comprehensive campaign strategy. • Data Analysis for Campaigns: Analyzing and interpreting data to measure campaign performance and make data-driven decisions. • Optimizing Keywords and Ad Copy: Utilizing keyword research and ad copy testing to improve click-through rates and conversions. • Advanced Bid Management Techniques: Implementing automated bidding strategies and managing bids at scale. • Landing Page Optimization: Designing and testing landing pages to improve conversion rates and user experience. • Retargeting and Remarketing: Implementing retargeting campaigns to re-engage lost prospects and increase conversions. • Attribution Modeling: Understanding attribution models and how they can be used to accurately measure campaign performance. • Cross-Channel Campaign Management: Managing campaigns across multiple channels, including search, social, display, and video. • Reporting and Visualization: Creating and presenting campaign performance reports and visualizations to stakeholders.