Global Certificate YouTube Marketing & Advertising
-- viewing nowThe Global Certificate in YouTube Marketing & Advertising is a comprehensive course designed to meet the growing industry demand for experts in video marketing. This course emphasizes the importance of YouTube as a powerful marketing tool, with over 2 billion logged-in monthly users and a key role in the consumer decision-making process.
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Course Details
• YouTube Channel Optimization: Setting up a YouTube channel for success, including channel art, profile picture, and channel description.
• Video Production for YouTube: Techniques for creating high-quality videos, including lighting, sound, and editing.
• YouTube SEO and Discoverability: Strategies for improving video search rankings and increasing views through keyword research, tag optimization, and playlist creation.
• YouTube Advertising: Overview of YouTube's advertising platform, including targeting options, ad formats, and campaign management.
• YouTube Analytics: Understanding YouTube's analytics tools, including key metrics, audience insights, and performance reporting.
• Creating a Content Strategy for YouTube: Best practices for creating a content plan, including content pillars, publishing schedule, and promotion strategies.
• Engaging with the YouTube Community: Building a community around your channel, including responding to comments, collaborating with other creators, and engaging with viewers outside of YouTube.
• Monetizing Your YouTube Channel: Exploring monetization options, including ad revenue, channel memberships, and merchandise sales.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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