Global Certificate in Brand Management: High-Performance Strategies
-- viewing nowThe Global Certificate in Brand Management: High-Performance Strategies is a comprehensive course designed to provide learners with the essential skills needed to excel in brand management. This course focuses on high-performance strategies that can help organizations build and manage strong, effective brands.
5,019+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Brand Strategy Development: Understanding the market, target audience, and competition to create a unique and compelling brand positioning.
• Brand Identity Design: Developing a visual and verbal identity that represents the brand's personality and values.
• Brand Architecture: Defining the structure and relationships of a brand's portfolio, including sub-brands, endorsed brands, and brand extensions.
• Brand Management Tools: Utilizing brand equity measurement, brand tracking, and brand valuation techniques to manage and grow the brand.
• Digital Branding Strategies: Leveraging social media, content marketing, and online advertising to build and manage the brand online.
• Brand Positioning in a Global Market: Adapting the brand to different cultural, economic, and regulatory environments while maintaining consistency and relevance.
• Brand Partnerships and Collaborations: Creating successful co-branding, sponsorship, and affiliate marketing initiatives to expand the brand's reach and impact.
• Brand Crisis Management: Developing a plan to protect and restore the brand's reputation in the event of a crisis or negative publicity.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate