Masterclass Certificate in PPC Metrics & Technology
-- viewing nowThe Masterclass Certificate in PPC Metrics & Technology is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This course focuses on Pay-Per-Click (PPC) metrics, a critical aspect of digital marketing, and covers the latest technology and industry trends.
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Course Details
• Unit 1: Introduction to PPC Metrics & Technology
• Unit 2: Understanding Keyword Research and Selection
• Unit 3: Ad Copywriting and Testing Techniques
• Unit 4: PPC Account Structure and Campaign Setup
• Unit 5: Bid Strategies and Optimization
• Unit 6: Ad Extensions and Their Impact on Performance
• Unit 7: Conversion Tracking and Attribution Models
• Unit 8: Advanced PPC Metrics and Analysis
• Unit 9: Automation and Scripts in PPC
• Unit 10: PPC Strategy and Cross-Channel Integration
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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