Professional Certificate Market Research & Data Storytelling

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The Professional Certificate in Market Research & Data Storytelling is a career-advancing course designed to equip learners with essential skills in data analysis and visualization. This program is increasingly important in today's data-driven world, where businesses rely heavily on market research and data storytelling to make informed decisions.

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About this course

The course covers critical topics such as data collection, analysis, and interpretation, as well as the art of communicating data insights effectively. Learners will gain hands-on experience with industry-leading tools and techniques, preparing them for success in a variety of roles, including market research analyst, data analyst, and business intelligence specialist. With a strong emphasis on practical application, this program is highly relevant to the needs of modern businesses and is in high demand across industries. By completing this certificate course, learners will be well-positioned to advance their careers and make meaningful contributions to their organizations.

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Course Details


• Market Research Fundamentals
• Identifying Target Audiences & Market Segmentation
• Data Collection Methods in Market Research
• Data Analysis for Market Research
• Visualizing Data for Market Research Insights
• Telling Compelling Data Stories
• Communicating Market Research Findings
• Market Research Ethics & Best Practices
• Leveraging Market Research in Business Strategy
• Emerging Trends in Market Research & Data Storytelling

Career Path

In the UK, the demand for professionals skilled in data analysis, machine learning, and artificial intelligence is rapidly growing. Here's a 3D pie chart showcasing some of the most in-demand data-centric roles, along with their corresponding average salary ranges. Data Scientist: These professionals are responsible for analyzing large, complex datasets to identify trends, patterns, and insights that can help businesses make informed decisions. The average salary for a Data Scientist in the UK is around £35,000. Data Analyst: Data Analysts collect, process, and perform statistical analyses on data to help businesses understand their performance and identify areas for improvement. The average salary for a Data Analyst in the UK is approximately £28,000. Business Intelligence Analyst: These professionals focus on translating business needs into data requirements and creating actionable insights for stakeholders. The average salary for a Business Intelligence Analyst in the UK is around £24,000. Data Engineer: Data Engineers design, build, and manage the infrastructure required to store and process large datasets. The average salary for a Data Engineer in the UK is about £32,000. Machine Learning Engineer: Machine Learning Engineers focus on designing and implementing machine learning systems and models that can learn and make predictions based on data. The average salary for a Machine Learning Engineer in the UK is around £40,000.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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PROFESSIONAL CERTIFICATE MARKET RESEARCH & DATA STORYTELLING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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