Executive Development Programme in Strategic Product Positioning

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The Executive Development Programme in Strategic Product Positioning is a certificate course designed to empower professionals with the skills necessary to excel in today's competitive business landscape. This programme emphasizes the importance of strategic product positioning in driving business growth and success.

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About this course

In an era where product differentiation is crucial, this course is in high demand across various industries. It equips learners with the essential skills to analyze market trends, understand customer needs, and develop effective positioning strategies that set products apart from competitors. By completing this programme, learners will gain a comprehensive understanding of the strategic product positioning process, including market research, competitive analysis, and value proposition development. They will also learn how to communicate positioning strategies effectively to stakeholders and measure the success of their initiatives. With a focus on practical application, this course provides learners with the tools and techniques necessary to drive innovation, increase market share, and advance their careers in product management, marketing, and related fields.

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Course Details

Strategic Product Positioning: An Introduction
• Understanding the Market: Competitive Analysis and Market Research
• Product Differentiation: Identifying and Communicating Unique Selling Propositions
• Target Audience Analysis: Segmentation, Identification, and Prioritization
• Brand Development: Building and Maintaining a Strong Brand Image
• Product Life Cycle Management: Positioning Products at Different Stages
• Go-to-Market Strategy: Launching and Promoting Products Effectively
• Metrics and Measurement: Tracking and Analyzing Product Performance
• Case Studies and Best Practices: Learning from Real-World Examples

Career Path

The Executive Development Programme in Strategic Product Positioning equips you with the skills to excel in various product-related roles in the UK market. This programme focuses on honing your abilities in product management, product marketing management, business development management, and product design. In the UK, the demand for these roles is robust, with product managers and product marketing managers being the most sought-after professionals. The average salary range for these roles varies, with product managers earning a median of £55,000 per year and product marketing managers earning around £48,000 annually. Business development managers and product designers typically earn £42,000 and £38,000, respectively. The Google Charts 3D Pie Chart below showcases the distribution of these roles, providing insights into the industry's needs. By participating in the Executive Development Programme, you'll enhance your skillset and become a valuable asset in the ever-evolving UK market. Confidence: 85%

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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EXECUTIVE DEVELOPMENT PROGRAMME IN STRATEGIC PRODUCT POSITIONING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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