Masterclass Certificate in Connected Ad Platforms

Name: Masterclass Certificate in Connected Ad Platforms
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The Masterclass Certificate in Connected Ad Platforms is a comprehensive course designed to empower learners with the essential skills required in today's data-driven digital advertising landscape. This industry-demand certificate program focuses on the intricacies of connected ad platforms, providing learners with a deep understanding of programmatic advertising, data analytics, and cross-channel marketing strategies.

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About this course

By enrolling in this course, learners gain the ability to leverage cutting-edge ad technologies, optimize ad campaigns for maximum ROI, and make informed data-driven decisions. The curriculum is designed and delivered by industry experts, ensuring that learners receive practical, up-to-date knowledge and skills relevant to the ever-evolving advertising industry. Upon completion, learners will be equipped with the skills necessary to advance their careers in digital advertising, media planning, marketing, and related fields. This Masterclass certificate serves as a testament to a learner's commitment to professional development and expertise in connected ad platforms, making them an invaluable asset to any organization.

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Course Details

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Unit 1: Introduction to Connected Ad Platforms
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Unit 2: Programmatic Advertising and Real-Time Bidding (RTB)
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Unit 3: Data Management Platforms (DMPs) and Audience Targeting
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Unit 4: Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs)
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Unit 5: Ad Exchanges and Ad Networks
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Unit 6: Cross-Device Tracking and Targeting
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Unit 7: Connected TV (CTV) and Over-The-Top (OTT) Advertising
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Unit 8: Mobile Advertising and In-App Advertising
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Unit 9: Ad Fraud, Brand Safety, and Viewability
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Unit 10: Measurement, Attribution, and Optimization in Connected Ad Platforms

Career Path

In the ever-evolving world of connected ad platforms, understanding the various job roles and their corresponding salary ranges can provide valuable insights for professionals seeking to advance their careers. This section showcases a dynamic 3D pie chart, visually representing the most relevant positions in the UK market, along with average remuneration figures. To offer a comprehensive understanding of the industry, the following job roles have been carefully selected: 1. **Digital Marketing Manager**: Professionals working in this role are responsible for managing a company's online presence, developing and implementing marketing strategies, and analyzing performance metrics. 2. **PPC Specialist**: Focused on pay-per-click (PPC) advertising, these professionals manage ad campaigns across various platforms, optimizing for keywords, ad copy, and budget. 3. **Programmatic Advertising Specialist**: This role involves automating the buying and selling of ads, utilizing advanced technology and data-driven strategies to reach specific target audiences. 4. **Data Analyst for Ad Platforms**: Data analysts in this field collect, analyze, and interpret complex data from ad platforms, providing insights and actionable recommendations to inform business decisions. 5. **Ad Operations Manager**: Overseeing the technical aspects of digital ad campaigns, these professionals manage campaign setup, tracking, optimization, and reporting. The 3D pie chart below offers a visual representation of these roles, along with their respective salary ranges, providing a clear overview of the current job market trends and skill demand in the UK's connected ad platforms sector. Hover over each segment to view its corresponding value in a tooltip. This engaging visualization can help professionals discover potential career paths, as well as guide employers in identifying suitable candidates for open positions.

Entry Requirements

Basic understanding of the subject matter
Proficiency in English language
Computer and internet access
Basic computer skills
Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

Not accredited by a recognized body
Not regulated by an authorized institution
Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

MASTERCLASS CERTIFICATE IN CONNECTED AD PLATFORMS

is awarded to

Learner Name

who has completed a programme at

London School of International Business (LSIB)

Awarded on

05 May 2025

Blockchain Id: s-1-a-2-m-3-p-4-l-5-e

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.