Masterclass Certificate in Ad Tech & AI
-- viewing nowThe Masterclass Certificate in Ad Tech & AI is a comprehensive course designed to empower learners with essential skills in advertising technology and artificial intelligence. In today's digital age, these skills are in high demand and are crucial for career advancement in various industries.
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Course Details
• Programmatic Advertising · Understanding the programmatic landscape, real-time bidding, private marketplaces, and header bidding.
• Ad Tech Ecosystem · Exploring ad exchanges, supply-side platforms, demand-side platforms, and data management platforms.
• Ad Fraud & Viewability · Identifying and combating ad fraud, understanding viewability, and improving ad engagement.
• AI in Ad Tech · Utilizing AI for audience targeting, attribution modeling, and dynamic creative optimization.
• Cross-Device Tracking · Implementing people-based marketing, unified measurement, and advanced identity solutions.
• Data Privacy & Compliance · Navigating GDPR, CCPA, and other data privacy regulations and best practices.
• Advanced Analytics · Leveraging predictive analytics, marketing mix modeling, and multi-touch attribution.
• Video Advertising · Mastering connected TV, programmatic OTT, and advanced video ad formats.
• AI for Audience Segmentation · Utilizing AI and machine learning algorithms to optimize audience segmentation and targeting.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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