Global Certificate in Behavioral Economics for Market Research
-- viewing nowThe Global Certificate in Behavioral Economics for Market Research is a comprehensive course that bridges the gap between traditional economics and psychological insights. This certification holds immense importance in today's market research landscape, where understanding consumer behavior and decision-making is paramount.
5,588+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Introduction to Behavioral Economics: Foundational concepts and theories in behavioral economics, including biases, heuristics, and decision-making.
• Behavioral Economics in Market Research: The application of behavioral economics principles in market research, including experimental design, data analysis, and interpretation.
• Consumer Behavior and Decision-Making: The role of behavioral economics in understanding consumer behavior, preferences, and decision-making processes.
• Behavioral Experiments and Field Studies: Methods and techniques for designing and implementing behavioral experiments and field studies, including data collection, analysis, and interpretation.
• Nudging and Choice Architecture: The concept of nudging and choice architecture, including ethical considerations and practical applications in market research.
• Behavioral Economics in Digital Marketing: The application of behavioral economics principles in digital marketing, including website design, user experience, and conversion rate optimization.
• Behavioral Economics in Product Development: The use of behavioral economics in product development, including product design, user experience, and pricing strategy.
• Behavioral Economics in Branding and Advertising: The application of behavioral economics principles in branding and advertising, including messaging, positioning, and creative strategy.
• Behavioral Economics in Customer Experience: The use of behavioral economics in improving customer experience, including loyalty programs, customer service, and feedback mechanisms.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate