Professional Certificate in YouTube Advertising: Performance Tracking

-- viewing now

The Professional Certificate in YouTube Advertising: Performance Tracking is a comprehensive course designed to enhance your digital marketing skills, with a focus on YouTube advertising. This certification program covers essential topics such as YouTube ad formats, campaign management, and data analysis using Google Tools.

5.0
Based on 3,831 reviews

5,609+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

The course emphasizes performance tracking, providing you with the skills to measure and optimize advertising results. With the increasing demand for digital marketing professionals, this course is a valuable asset for career advancement. It equips learners with the skills to create effective YouTube ad campaigns, analyze performance metrics, and make data-driven decisions. By the end of this course, you will have a solid understanding of YouTube advertising and the ability to apply your skills in real-world scenarios. In summary, this Professional Certificate in YouTube Advertising: Performance Tracking course is important for anyone looking to excel in digital marketing, meet industry demands, and advance their career.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

Unit 1: Introduction to YouTube Advertising & Performance Tracking
Unit 2: Understanding YouTube Ad Formats (TrueView, Bumper, Sponsored Cards)
Unit 3: Creating Effective YouTube Advertising Campaigns
Unit 4: Implementing Google Analytics for YouTube Performance Tracking
Unit 5: Utilizing YouTube Analytics for Video Insights
Unit 6: Tracking User Engagement & Conversion Metrics
Unit 7: Analyzing Audience Demographics & Interests
Unit 8: Optimizing Ad Performance with A/B Testing
Unit 9: Integrating CRM & Marketing Automation Tools for Enhanced Tracking
Unit 10: Leveraging Data Visualization Tools for Clear Reporting

Career Path

In the ever-evolving landscape of online advertising, YouTube has become a key platform for businesses to reach their target audience. Consequently, the demand for professionals skilled in YouTube advertising, performance tracking, and data visualization has surged. Let's dive into the specific roles and their market trends in the UK. 1. YouTube Advertising Specialist: As a YouTube Advertising Specialist, you will be responsible for creating and managing advertising campaigns on the platform. This role requires a deep understanding of YouTube's ad formats, targeting options, and analytics. According to our research, this role takes up approximately 45% of the YouTube advertising job market in the UK. The average salary for this position ranges from £28,000 to £45,000 per year. 2. Performance Tracking Expert: A Performance Tracking Expert focuses on measuring and optimizing the effectiveness of YouTube advertising campaigns. This role involves setting up tracking pixels, analyzing data, and providing actionable insights to improve campaign performance. Approximately 30% of the YouTube advertising job market in the UK is dedicated to performance tracking roles. The average salary for a Performance Tracking Expert ranges from £30,000 to £50,000 per year. 3. Data Visualization Specialist: A Data Visualization Specialist is responsible for presenting data and insights in an engaging and easily digestible format. In the context of YouTube advertising and performance tracking, this role involves creating charts, graphs, and other visual representations to communicate complex data to stakeholders. Approximately 25% of the YouTube advertising job market in the UK is dedicated to data visualization roles. The average salary for a Data Visualization Specialist ranges from £30,000 to £60,000 per year. The Google Charts 3D pie chart above provides a visual representation of these roles and their respective representation in the YouTube advertising job market in the UK. The chart has a transparent background and adapts to all screen sizes, ensuring an optimal viewing experience for users.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
PROFESSIONAL CERTIFICATE IN YOUTUBE ADVERTISING: PERFORMANCE TRACKING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment