Professional Certificate in PPC Metrics for Growth
-- viewing nowThe Professional Certificate in PPC Metrics for Growth is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This program focuses on Pay-Per-Click (PPC) metrics, a critical aspect of digital advertising that drives growth and revenue.
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Course Details
• Unit 1: Introduction to PPC Metrics
• Unit 2: Keyword Research and Selection
• Unit 3: Crafting Effective PPC Ad Copy
• Unit 4: Understanding Quality Score
• Unit 5: Maximizing Click-Through Rates (CTR)
• Unit 6: Conversion Tracking and Analysis
• Unit 7: Cost Per Click (CPC) Optimization
• Unit 8: Return on Ad Spend (ROAS)
• Unit 9: Quality Score and Ad Rank
• Unit 10: Advanced Strategies for PPC Metrics Mastery
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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