Professional Certificate in A/B Testing: Results-Oriented Approach
-- viewing nowThe Professional Certificate in A/B Testing: Results-Oriented Approach is a comprehensive course designed to equip learners with essential skills in data-driven decision-making. In today's data-centric world, the ability to conduct and analyze A/B tests is crucial for optimizing business outcomes and ensuring a data-informed approach to problem-solving.
4,604+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Introduction to A/B Testing: Understanding the basics and importance of A/B testing in optimizing conversion rates and user experiences.
• Hypothesis Formulation: Creating data-driven hypotheses to guide A/B testing efforts.
• Test Design: Designing statistically valid A/B tests, including defining sample sizes, segments, and control groups.
• Implementing A/B Tests: Using popular tools and platforms for A/B testing, including Google Optimize, VWO, and Optimizely.
• Analyzing Test Results: Interpreting A/B testing statistics, including p-values, confidence intervals, and effect sizes.
• Iterative Testing: Implementing a continuous improvement cycle through iterative A/B testing.
• Advanced A/B Testing Techniques: Exploring multivariate testing, bandit testing, and other advanced methodologies.
• Ethical Considerations: Understanding the ethical implications of A/B testing and best practices for maintaining user trust and privacy.
• Communicating Results: Presenting A/B testing results to stakeholders and influencing organizational decision-making.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate