Executive Development Programme in Advertising Technology & Data Science
-- viewing nowThe Executive Development Programme in Advertising Technology & Data Science is a certificate course designed to bridge the gap between advertising and data science. This programme emphasizes the importance of data-driven decision-making in advertising, addressing industry demand for professionals who can leverage data to drive business growth.
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Course Details
• Fundamentals of Advertising Technology: Understanding the ad tech landscape, programmatic advertising, real-time bidding, ad exchanges, and demand-side platforms.
• Data Science Foundation: Data analysis, statistics, machine learning, predictive modeling, and data visualization.
• Marketing Analytics: Marketing mix modeling, attribution modeling, customer lifetime value, and marketing ROI calculations.
• Ad Tech & Data Science Applications: Audience targeting, cross-device tracking, real-time personalization, and A/B testing.
• Data Management Platforms (DMPs): Data collection, segmentation, activation, and measurement.
• Privacy, Ethics, and Compliance: Adtech regulations, data privacy, and ethical considerations in data-driven advertising.
• Emerging Trends in Advertising Technology: AI in advertising, voice search optimization, multi-sensory advertising, and immersive technologies.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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