Professional Certificate in PPC Metrics & ROI

Name: Professional Certificate in PPC Metrics & ROI
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The Professional Certificate in PPC Metrics & ROI is a comprehensive course designed to equip learners with the essential skills needed to excel in Pay-Per-Click (PPC) advertising. This course focuses on the importance of PPC metrics and Return on Investment (ROI) to help marketers make data-driven decisions, optimize campaigns, and maximize advertising budgets.

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About this course

In today's digital landscape, PPC expertise is in high demand, with Indeed reporting over 35,000 related job postings in the United States alone. By completing this course, learners will be well-prepared to meet industry needs and advance their careers in PPC marketing, search engine optimization (SEO), digital marketing, and related fields. The course covers key topics including understanding and measuring KPIs, attribution modeling, and advanced ROI strategies, providing learners with a solid foundation for success in PPC advertising and career advancement.

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Course Details

• Understanding PPC Metrics: Impressions, Clicks, Click-Through Rate (CTR), Cost per Click (CPC), Quality Score, Conversion Rate, Cost per Conversion
• Analyzing Keyword Performance: Long-tail keywords, Broad match, Phrase match, Exact match, Negative keywords, Keyword research tools
• Creating Effective PPC Ad Copy: Ad headlines, Display URLs, Description lines, Ad extensions, Call to actions
• Optimizing PPC Campaigns: Ad scheduling, Geotargeting, Device targeting, Bid adjustments, Ad rotation
• Tracking & Measuring ROI: Conversion tracking, Attribution models, Campaign performance reports, Return on Ad Spend (ROAS), Lifetime Value of a Customer (LTV)
• Advanced PPC Strategies: Remarketing, Similar audiences, In-market audiences, Custom intent audiences, Automated bidding strategies

Career Path

The above code features a 3D pie chart built with Google Charts, showcasing the distribution of roles related to the Professional Certificate in PPC Metrics & ROI. The data visualization highlights the importance of each role in the industry, with a transparent background and no added background color to ensure a seamless fit with any website design. As a data visualization expert, I focused on creating a responsive chart with a width set to 100%, ensuring proper display across different screen sizes. The chart displays roles like PPC Manager, PPC Specialist, PPC Analyst, PPC Executive, and PPC Coordinator, each accompanied by an appropriate percentage representing their distribution. By using a 3D pie chart, the visual representation becomes more engaging and highlights the dominance of each role within the industry. To include this chart on your web page, simply copy and paste the provided HTML and JavaScript code. Make sure the script tag for loading the Google Charts library is placed at the beginning of the code to ensure proper loading and execution. The JavaScript code defines the chart data, sets the options, and renders the chart, resulting in a visually appealing and informative display. In conclusion, this 3D pie chart, featuring a transparent background and adapted to all screen sizes, offers a compelling visual representation of the distribution of roles related to the Professional Certificate in PPC Metrics & ROI. By integrating this chart into your web page, you can boost user engagement and provide valuable insights about the industry's job market trends.

Entry Requirements

Basic understanding of the subject matter
Proficiency in English language
Computer and internet access
Basic computer skills
Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

Not accredited by a recognized body
Not regulated by an authorized institution
Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

PROFESSIONAL CERTIFICATE IN PPC METRICS & ROI

is awarded to

Learner Name

who has completed a programme at

London School of International Business (LSIB)

Awarded on

05 May 2025

Blockchain Id: s-1-a-2-m-3-p-4-l-5-e

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.