Executive Development Programme in Brand Portfolio Management for Executives

Name: Executive Development Programme in Brand Portfolio Management for Executives
Availability: InStock

-- viewing now

The Executive Development Programme in Brand Portfolio Management is a certificate course designed for executives seeking to enhance their skills in managing brand portfolios. This program emphasizes the importance of a well-structured brand portfolio strategy in driving business growth and maximizing returns on marketing investments.

5.0

Based on 3,061 reviews

2,504+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

In today's fast-paced and competitive business environment, there is a high industry demand for professionals who can effectively manage brand portfolios. This course equips learners with essential skills in brand portfolio management, including brand valuation, brand extension, brand licensing, and brand divestiture. By completing this program, executives will gain a deep understanding of the latest brand portfolio management strategies, tools, and techniques. They will learn how to evaluate brand performance, allocate resources effectively, and make informed decisions about brand investments. This course is an excellent opportunity for executives to advance their careers, increase their earning potential, and contribute to the success of their organizations.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

• Introduction to Brand Portfolio Management: Understanding the concept, benefits, and best practices of brand portfolio management.
• Brand Audit and Analysis: Techniques for evaluating brand performance, identifying strengths and weaknesses, and determining opportunities for growth.
• Brand Positioning and Differentiation: Strategies for positioning brands effectively in the marketplace and creating a unique value proposition.
• Brand Architecture and Structure: Exploring different brand architecture models and determining the optimal structure for a brand portfolio.
• Brand Extension and Licensing: Leveraging existing brands to launch new products or services, and the legal and financial considerations of brand licensing.
• Brand Portfolio Management Tools and Frameworks: Utilizing tools such as the BCG Matrix, GE/McKinsey Nine-Box Matrix, and the Brand Portfolio Map to optimize a brand portfolio.
• Innovation and New Product Development: Techniques for fostering innovation and developing new products within a brand portfolio.
• Portfolio Balance and Diversification: Balancing a brand portfolio to mitigate risk and maximize returns, and the importance of diversification across different markets and segments.
• Measurement and Evaluation of Brand Portfolio Performance: Metrics and methods for evaluating the success of a brand portfolio and making data-driven decisions.

Career Path

``` The provided code creates an engaging Executive Development Programme section for Brand Portfolio Management Executives with a 3D Pie chart powered by Google Charts. The chart showcases the distribution of roles relevant to the industry, with a transparent background and responsive design to adapt to all screen sizes. The primary and secondary keywords are used naturally throughout the content, focused on delivering a conversational and straightforward manner. This visually appealing and informative chart is rendered within a `

` element with the ID `chart_div`, and the Google Charts library is loaded using the script tag ``. The JavaScript code defines the chart data, options, and rendering logic, using the `google.visualization.arrayToDataTable` method to create the chart data and setting the `is3D` option to true for an impressive 3D effect. The plain HTML and JavaScript code are provided without unnecessary tags or wrapping in Markdown code blocks, ensuring a smooth and engaging viewing experience. ```

Entry Requirements

Basic understanding of the subject matter
Proficiency in English language
Computer and internet access
Basic computer skills
Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

Not accredited by a recognized body
Not regulated by an authorized institution
Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

▼

How long does it take to complete the course?

▼

What support will I receive during the course?

▼

Is the certificate recognized internationally?

▼

What career opportunities will this course open up?

▼

When can I start the course?

▼

What is the course format and learning approach?

▼

Course fee

Get course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND PORTFOLIO MANAGEMENT FOR EXECUTIVES

is awarded to

Learner Name

who has completed a programme at

London School of International Business (LSIB)

Awarded on

05 May 2025

Blockchain Id: s-1-a-2-m-3-p-4-l-5-e

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.