Executive Development Programme in Marketing Analytics for E-commerce
-- viewing nowThe Executive Development Programme in Marketing Analytics for E-commerce is a certificate course designed to empower professionals with essential skills in data-driven marketing. With the rapid growth of e-commerce, there is an increasing demand for experts who can interpret complex data sets and make informed marketing decisions.
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Course Details
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Unit 1: Introduction to Marketing Analytics for E-commerce
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Unit 2: Data Collection and Management for Marketing Analysis
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Unit 3: Web Analytics and Customer Behavior Analysis
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Unit 4: SEO and SEM Analytics
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Unit 5: Social Media Analytics
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Unit 6: Email Marketing and Campaign Analytics
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Unit 7: Conversion Rate Optimization (CRO) and A/B Testing
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Unit 8: Predictive Analytics for E-commerce
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Unit 9: Marketing Attribution and ROI Analysis
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Unit 10: Advanced Marketing Analytics Tools and Techniques
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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