Executive Development Programme in Market Intelligence Strategy
-- viewing nowThe Executive Development Programme in Market Intelligence Strategy is a certificate course designed to equip learners with essential skills for data-driven decision making in the business world. This programme emphasizes the importance of market intelligence in formulating effective business strategies, identifying new opportunities, and mitigating risks.
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Course Details
• Market Intelligence Foundation: Understanding the basics of market intelligence, its importance, and the role of an executive in strategy development.
• Competitive Intelligence: Gathering, analyzing, and utilizing information about competitors to create a competitive advantage.
• Market Research Techniques: Utilizing qualitative and quantitative research methods to gather insights about the market and customers.
• Market Segmentation and Targeting: Identifying and targeting specific customer segments to maximize business opportunities.
• Product and Service Innovation: Leveraging market intelligence to drive product and service innovation, ensuring alignment with customer needs and market trends.
• Strategic Decision Making: Incorporating market intelligence into strategic decision-making processes to improve organizational performance.
• Market Intelligence Tools and Technologies: Exploring various market intelligence tools, platforms, and technologies to streamline processes and improve efficiency.
• Data Analysis and Visualization: Analyzing and visualizing market intelligence data to derive actionable insights and support strategic decision-making.
• Intelligence Sharing and Collaboration: Establishing effective communication channels and collaboration practices to share market intelligence within the organization.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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