Global Certificate in Content Marketing and Strategic Planning

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The Global Certificate in Content Marketing and Strategic Planning is a comprehensive course designed to meet the growing industry demand for content marketing experts. This certification equips learners with essential skills to plan, strategize, and create compelling content that drives audience engagement and business growth.

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About this course

With a focus on industry best practices, learners will master the art of storytelling, content creation, and content distribution across various channels. The course covers vital topics such as content strategy development, audience analysis, SEO copywriting, and content performance measurement. By completing this course, learners will demonstrate a deep understanding of content marketing principles and strategic planning, making them highly valuable in today's digital-first business landscape. This certification can significantly boost career advancement opportunities and increase earning potential in various industries, including marketing, advertising, public relations, and communications.

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Course Details

• Content Marketing Fundamentals • Understanding Content Marketing • Importance of Content Marketing • Content Marketing vs Traditional Marketing • Content Marketing Strategy Components
• Content Creation • Content Planning • Content Types • Content Creation Tools • Writing for the Web
• Content Distribution • Content Amplification • Paid, Owned, & Earned Media • Content Syndication • Influencer Marketing
• Content Analytics • Measuring Content Performance • SEO & Keyword Research • Google Analytics for Content Marketers • Data-Driven Content Decisions
• Content Marketing Tools • Content Calendars • Social Media Management Tools • Email Marketing Software • Content Curation Tools
• Legal & Ethical Considerations in Content Marketing • Copyright Law & Fair Use • Privacy & Data Protection • Advertising Standards & Guidelines
• Content Marketing Trends & Best Practices • Future of Content Marketing • Content Marketing Case Studies • Content Marketing Best Practices

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