Masterclass Certificate in PPC Metrics: Actionable Plans
-- viewing nowThe Masterclass Certificate in PPC Metrics: Actionable Plans is a comprehensive course designed to equip learners with the essential skills needed to excel in Pay-Per-Click (PPC) advertising. This course focuses on the importance of PPC metrics and how to use them to create actionable plans that drive results.
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Course Details
• Unit 1: Introduction to PPC Metrics
• Unit 2: Key PPC Metrics: Impressions, Clicks, and Click-Through Rate (CTR)
• Unit 3: Cost Per Click (CPC) and Average Position
• Unit 4: Quality Score and Its Impact on PPC Performance
• Unit 5: Conversion Rate and Cost Per Conversion (CPA)
• Unit 6: Return on Ad Spend (ROAS) and Its Importance in PPC Campaigns
• Unit 7: Cross-Channel Attribution and Multi-Touch Point Tracking
• Unit 8: Building Actionable PPC Reports and Dashboards
• Unit 9: Advanced PPC Metrics Analysis and Optimization Techniques
• Unit 10: Continuous Improvement: Leveraging PPC Metrics for Long-Term Success
Career Path
2. **PPC Manager**: PPC Managers oversee advertising strategies and teams of specialists. Expect a salary range of £35,000 to £60,000 as a PPC Manager, which represents 30% of the PPC roles in the UK.
3. **PPC Analyst**: In this role, you will analyze campaign performance and suggest improvements. PPC Analysts typically earn between £24,000 and £38,000, making up 20% of the PPC job market.
4. **PPC Executive**: As a PPC Executive, you'll assist in campaign management and reporting. With lower entry requirements, this role has a salary range of £20,000 to £30,000, accounting for 5% of PPC jobs in the UK.
By gaining a deeper understanding of PPC metrics, you'll be better equipped to succeed in these roles and contribute to the growth of businesses in the digital landscape.
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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