Masterclass Certificate in PPC Metrics: Actionable Plans

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The Masterclass Certificate in PPC Metrics: Actionable Plans is a comprehensive course designed to equip learners with the essential skills needed to excel in Pay-Per-Click (PPC) advertising. This course focuses on the importance of PPC metrics and how to use them to create actionable plans that drive results.

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About this course

In today's digital age, PPC advertising is a critical component of any successful marketing strategy. With this course, learners will gain a deep understanding of PPC metrics, allowing them to make data-driven decisions that improve campaign performance and maximize ROI. The course covers key topics such as keyword research, ad copywriting, landing page optimization, and conversion tracking. This course is in high demand in the industry, as businesses seek professionals who can help them navigate the complex world of PPC advertising. By completing this course, learners will be well-positioned to advance their careers and take on leadership roles in PPC marketing. The course provides hands-on experience and practical skills that learners can apply immediately to real-world scenarios, making them more valuable and competitive in the job market.

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Course Details

Unit 1: Introduction to PPC Metrics
Unit 2: Key PPC Metrics: Impressions, Clicks, and Click-Through Rate (CTR)
Unit 3: Cost Per Click (CPC) and Average Position
Unit 4: Quality Score and Its Impact on PPC Performance
Unit 5: Conversion Rate and Cost Per Conversion (CPA)
Unit 6: Return on Ad Spend (ROAS) and Its Importance in PPC Campaigns
Unit 7: Cross-Channel Attribution and Multi-Touch Point Tracking
Unit 8: Building Actionable PPC Reports and Dashboards
Unit 9: Advanced PPC Metrics Analysis and Optimization Techniques
Unit 10: Continuous Improvement: Leveraging PPC Metrics for Long-Term Success

Career Path

The UK PPC (Pay-Per-Click) market is booming, and with it comes the demand for skilled professionals in this field. PPC metrics are essential for businesses wanting to optimize their online advertising campaigns. In this Masterclass Certificate program, you'll learn about various actionable PPC metrics, which will help you stand out in the job market. Let's take a closer look at four prominent roles related to PPC metrics in the UK: 1. **PPC Specialist**: As a PPC Specialist, you'll be responsible for managing and optimizing advertising campaigns. With an average salary range of £27,000 to £40,000, this role accounts for 45% of the PPC job market.
2. **PPC Manager**: PPC Managers oversee advertising strategies and teams of specialists. Expect a salary range of £35,000 to £60,000 as a PPC Manager, which represents 30% of the PPC roles in the UK.
3. **PPC Analyst**: In this role, you will analyze campaign performance and suggest improvements. PPC Analysts typically earn between £24,000 and £38,000, making up 20% of the PPC job market.
4. **PPC Executive**: As a PPC Executive, you'll assist in campaign management and reporting. With lower entry requirements, this role has a salary range of £20,000 to £30,000, accounting for 5% of PPC jobs in the UK.
By gaining a deeper understanding of PPC metrics, you'll be better equipped to succeed in these roles and contribute to the growth of businesses in the digital landscape.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
MASTERCLASS CERTIFICATE IN PPC METRICS: ACTIONABLE PLANS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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