Executive Development Programme in Strategic Google Ads Visibility

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The Executive Development Programme in Strategic Google Ads Visibility is a certificate course designed to enhance professionals' digital marketing skills. This program focuses on Google Ads, a critical tool in today's online advertising landscape.

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About this course

Its importance lies in the increasing demand for digital advertising solutions, with businesses seeking experts who can maximize their online visibility. By enrolling in this course, learners will gain essential skills in Google Ads strategy, management, and optimization. They will understand how to create and implement effective advertising campaigns, interpret campaign data, and make data-driven decisions. These skills are in high demand across various industries, making this course an excellent investment for career advancement. Upon completion, learners will be equipped with the knowledge and skills to leverage Google Ads to increase business visibility, drive website traffic, and improve conversion rates. They will be able to demonstrate their expertise in digital marketing and strategic Google Ads visibility, giving them a competitive edge in the job market.

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Course Details

Unit 1: Introduction to Google Ads
Unit 2: Setting up a Google Ads Account
Unit 3: Keyword Research and Selection
Unit 4: Creating Effective Ad Copy
Unit 5: Google Ads Bid Strategies
Unit 6: Ad Extensions and Their Benefits
Unit 7: Understanding and Optimizing Quality Score
Unit 8: Google Ads Visibility Metrics and Reporting
Unit 9: Remarketing Strategies with Google Ads
Unit 10: Advanced Google Ads Strategies for Maximum Visibility

Career Path

The **Executive Development Programme in Strategic Google Ads Visibility** is a comprehensive course designed for professionals seeking to excel in the dynamic digital marketing landscape. This section presents a 3D pie chart illustrating the distribution of roles in the industry, providing valuable insights into the demand for specific skill sets. The Google Charts library renders the data in a visually appealing 3D format, enabling users to explore job market trends with ease. The chart's responsive design ensures it adapts to all screen sizes, providing a seamless experience for users on various devices. *Digital Marketing Manager*: A digital marketing manager oversees an organization's digital marketing efforts, focusing on brand awareness, lead generation, and customer acquisition. With a 25% share in the chart, digital marketing managers are crucial in driving business growth through strategic Google Ads campaigns. *PPC Specialist*: A PPC (Pay-per-Click) specialist manages sponsored search advertising campaigns, optimizing ad placements, bids, and keywords to maximize ROI. The 30% share in the chart highlights the increasing importance of PPC specialists in today's data-driven marketing world. *SEO Specialist*: An SEO (Search Engine Optimization) specialist enhances website visibility by optimizing content, metadata, and link structures for search engines. A 20% share in the chart indicates the ongoing need for SEO expertise in the industry. *Google Ads Expert*: A Google Ads expert focuses on creating, managing, and optimizing ad campaigns across Google's advertising platforms. The 25% share in the chart demonstrates the demand for professionals with niche Google Ads skills. *Data Analyst*: A data analyst interprets complex data sets to identify trends, patterns, and insights. With a 5% share in the chart, data analysts play an essential role in informing data-driven marketing decisions.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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EXECUTIVE DEVELOPMENT PROGRAMME IN STRATEGIC GOOGLE ADS VISIBILITY
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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