Masterclass Certificate in CRO and User Research

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The Masterclass Certificate in Conversion Rate Optimization (CRO) and User Research is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing and user experience (UX) fields. This course emphasizes the importance of understanding user behavior, optimizing websites for maximum conversions, and making data-driven decisions to improve user engagement and drive business growth.

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About this course

In an era where businesses compete for online visibility and user attention, the demand for CRO and User Research specialists has never been higher. This course provides learners with hands-on experience in A/B testing, user research methods, and analytics tools to help them stand out in a competitive job market. By the end of this course, learners will have a solid understanding of CRO best practices, user research methodologies, and the skills to drive meaningful changes that improve user experience and increase conversions.

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Course Details

Unit 1: Introduction to Conversion Rate Optimization (CRO) & User Research
Unit 2: Understanding User Behavior & Usability Testing
Unit 3: A/B Testing & Multivariate Tests
Unit 4: Implementing Qualitative & Quantitative Research Methods
Unit 5: Web Analytics Tools for CRO
Unit 6: Heatmaps, Session Recordings, & Form Analytics
Unit 7: Funnel Analysis & Optimization
Unit 8: Personalization & Targeting Strategies
Unit 9: Accessibility & Inclusive Design for Improved Conversion
Unit 10: Case Studies & Real-World CRO Applications

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Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
MASTERCLASS CERTIFICATE IN CRO AND USER RESEARCH
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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