Executive Development Programme in Advertising Technology Strategy & Planning
-- viewing nowThe Executive Development Programme in Advertising Technology Strategy & Planning is a certificate course designed to empower professionals with the skills needed to excel in the rapidly evolving advertising technology industry. This programme emphasizes the importance of data-driven strategies, innovative planning techniques, and technological advancements in advertising.
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Course Details
• Advertising Technology Fundamentals: Understanding the basics of advertising technology, including programmatic advertising, real-time bidding, and ad exchanges.
• Data Analysis for Advertising: Utilizing data to inform advertising strategy and planning, including audience segmentation, campaign measurement, and attribution modeling.
• Cross-Channel Advertising: Developing a cross-channel advertising strategy that incorporates display, video, mobile, social, and native advertising.
• Advertising Technology Stack: Building an advertising technology stack that meets the needs of your organization, including demand-side platforms, data management platforms, and ad servers.
• Ad Fraud and Brand Safety: Understanding and addressing ad fraud and brand safety, including viewability, verification, and fraud detection technologies.
• Privacy and Compliance: Navigating the complex legal and regulatory landscape of advertising technology, including data privacy laws and industry self-regulation.
• Emerging Advertising Technologies: Exploring emerging advertising technologies, including artificial intelligence, virtual reality, and augmented reality.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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