Certificate in PPC Metrics: Impactful Strategies
-- viewing nowThe Certificate in PPC Metrics: Impactful Strategies is a comprehensive course designed to equip learners with essential skills in Pay-Per-Click (PPC) advertising. This course emphasizes the importance of PPC metrics in developing impactful strategies that drive business growth.
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Course Details
• Unit 1: Introduction to PPC Metrics
• Unit 2: Key Performance Indicators (KPIs) in PPC
• Unit 3: Understanding Click-Through Rate (CTR) & Cost-Per-Click (CPC)
• Unit 4: Analyzing Conversion Rate & Cost-Per-Conversion (CPA)
• Unit 5: Quality Score & Its Impact on PPC Performance
• Unit 6: Importance of Impression Share & Lost Impression Share
• Unit 7: Maximizing Return on Ad Spend (ROAS)
• Unit 8: Attribution Models in PPC
• Unit 9: Cross-Channel PPC Metrics Analysis
• Unit 10: Implementing Data-Driven PPC Strategies
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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