Certificate in PPC Metrics: Core Concepts
-- viewing nowThe Certificate in PPC Metrics: Core Concepts is a comprehensive course designed to empower learners with essential skills in pay-per-click (PPC) advertising. This course focuses on the core concepts of PPC metrics, providing learners with a solid understanding of the key performance indicators (KPIs) that drive successful PPC campaigns.
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Course Details
• Understanding PPC Metrics: An Overview
• Key PPC Metrics: Impressions, Clicks, and Click-Through Rate (CTR)
• Cost Per Click (CPC) and Pay-per-Click (PPC)
• Conversion Metrics: Conversion Rate and Cost Per Conversion
• Quality Score: A Crucial PPC Metric
• Return on Investment (ROI): The Ultimate PPC Metric
• Understanding Quality Score Components
• Optimizing PPC Campaigns with Metrics
• Advanced PPC Metrics: Assisting and Awareness Metrics
• Tracking and Analyzing PPC Metrics for Continuous Improvement
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Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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