Global Certificate in Market Research & Product Development
-- viewing nowThe Global Certificate in Market Research & Product Development is a comprehensive course designed to equip learners with essential skills for career advancement in these fields. This course emphasizes the importance of understanding market trends, customer needs, and product development strategies to drive business success.
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Course Details
• Market Research Fundamentals: Understanding the market, consumer needs, and competition. Techniques for data collection and analysis.
• Survey Design and Analysis: Designing effective surveys, sampling methods, and statistical analysis of survey data.
• Competitive Analysis and Positioning: Identifying and analyzing competitors, market share, and positioning the product for success.
• Product Development Life Cycle: Introduction, growth, maturity, and decline stages of the product life cycle.
• New Product Development: Idea generation, screening, concept testing, business analysis, product development, and market testing.
• Product Management: Managing and optimizing existing products, product roadmaps, and go-to-market strategies.
• Market Segmentation and Targeting: Identifying target markets, segmentation strategies, and positioning for different segments.
• Marketing Mix and Brand Management: Product, price, place, and promotion strategies, and managing brand equity.
• Product Launch and Commercialization: Planning and executing successful product launches, and managing the commercialization process.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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