Advanced Certificate in Google Ads: Remote ROI Strategies
-- viewing nowThe Advanced Certificate in Google Ads: Remote ROI Strategies is a comprehensive course designed to empower learners with the skills needed to excel in digital marketing. This certification focuses on mastering Google Ads, a critical tool in today's online advertising landscape.
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Course Details
• Unit 1: Google Ads Fundamentals & Advanced Features • Understanding the basics of Google Ads, its benefits and advanced features for remote ROI strategies.
• Unit 2: Keyword Research & Strategy • Mastering keyword research, analysis, and strategies for effective ad campaigns.
• Unit 3: Ad Copywriting & Design for High Conversion • Writing compelling ad copy and designing ads for optimal conversion rates.
• Unit 4: Google Ads Campaign Types • Exploring various campaign types, such as search, display, video, shopping, and app ads.
• Unit 5: Ad Extensions & Automated Bidding Strategies • Utilizing ad extensions and automated bidding strategies for improved ad performance.
• Unit 6: Google Analytics Integration • Integrating Google Analytics for tracking, measuring, and optimizing ad performance.
• Unit 7: Remarketing & Audience Targeting • Implementing remarketing and audience targeting strategies for increased conversions.
• Unit 8: Mobile Advertising & Local SEO • Understanding mobile advertising and local SEO strategies for remote ROI.
• Unit 9: A/B Testing & Conversion Rate Optimization • Performing A/B testing and optimizing conversion rates for enhanced ad performance.
• Unit 10: Advanced Reporting & Attribution Modeling • Advanced reporting techniques and attribution modeling for in-depth performance analysis.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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