Masterclass Certificate in PPC Metrics Frameworks
-- viewing nowThe Masterclass Certificate in PPC Metrics Frameworks is a comprehensive course designed to equip learners with the essential skills needed to excel in Pay-Per-Click (PPC) advertising. This course is crucial for professionals looking to advance their careers in digital marketing, as PPC is a critical component of any successful online marketing strategy.
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Course Details
• Unit 1: Introduction to PPC Metrics Frameworks
• Unit 2: Key PPC Metrics: Impressions, Clicks, and Click-Through Rate (CTR)
• Unit 3: Cost-Related Metrics: Cost per Click (CPC), Cost per Conversion, and Cost per Acquisition (CPA)
• Unit 4: Conversion Metrics: Conversion Rate, Conversion Value, and Return on Ad Spend (ROAS)
• Unit 5: Quality Score and its Impact on PPC Performance
• Unit 6: Cross-Channel Metrics: Understanding Multi-Platform Attribution Models
• Unit 7: Advanced PPC Metrics: Assisted Conversions, Time to Conversion, and View-Through Conversions
• Unit 8: Implementing and Analyzing PPC Metrics Frameworks for Continuous Improvement
• Unit 9: Data Visualization and Reporting for PPC Metrics Frameworks
• Unit 10: Best Practices for PPC Metrics Frameworks and Continuous Optimization
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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