Professional Certificate in Mobile-First Ad Tech

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The Professional Certificate in Mobile-First Ad Tech course is a comprehensive program designed to equip learners with essential skills for career advancement in the mobile advertising technology industry. This course emphasizes the importance of mobile-first strategies, which are in high demand as businesses continue to prioritize mobile experiences for their customers.

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About this course

Through this program, learners will gain a deep understanding of the mobile ad tech ecosystem, including the key players, technologies, and trends that are shaping the industry. They will also develop practical skills in areas such as mobile ad campaign planning, measurement, and optimization, enabling them to drive results and maximize ROI for their organizations. By completing this course, learners will not only be well-positioned to advance their careers in mobile ad tech, but they will also be contributing to the growth and success of the businesses they serve.

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Course Details

• Mobile Advertising Fundamentals &br; • Understanding Mobile Ad Formats (banners, interstitials, native ads, etc.) &br; • Mobile Ad Networks and Exchanges &br; • Programmatic Buying and Real-Time Bidding in Mobile Ad Tech &br; • Mobile Ad Attribution and Analytics &br; • Mobile Ad Fraud and Viewability &br; • Mobile-First Creative Strategy &br; • Cross-Platform Mobile Ad Campaign Management &br; • Legal and Ethical Considerations in Mobile Advertising

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