Executive Development Programme in Advertising Technology & Business Strategy
-- viewing nowThe Executive Development Programme in Advertising Technology & Business Strategy is a certificate course designed to bridge the gap between advertising and technology. This programme emphasizes the importance of ad tech in today's fast-paced digital world, addressing industry demand for professionals who can leverage technology to drive advertising strategy and business growth.
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Course Details
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Unit 1: Introduction to Advertising Technology & Business Strategy
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Unit 2: Programmatic Advertising: Concepts & Best Practices
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Unit 3: Data Analytics and Advertising
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Unit 4: Cross-Channel Advertising: Integrating Digital and Traditional Media
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Unit 5: Customer Experience and Advertising Personalization
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Unit 6: Advertising Attribution and Performance Metrics
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Unit 7: Ad Fraud and Brand Safety in Advertising Technology
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Unit 8: Emerging Trends and Innovations in Advertising Technology
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Unit 9: Building and Managing Effective Advertising Teams
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Unit 10: Ethical Considerations in Advertising Technology and Strategy
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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