Executive Development Programme in Digital Product Strategy and Execution

Name: Executive Development Programme in Digital Product Strategy and Execution
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The Executive Development Programme in Digital Product Strategy and Execution is a certificate course designed to empower professionals with the necessary skills to lead in the digital age. This programme emphasizes the importance of data-driven decision making, user-centered design, and innovative thinking in the development and execution of digital products.

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Acerca de este curso

In an era where digital transformation is no longer an option but a necessity, there is a high industry demand for professionals who can effectively strategize and execute digital product development. This course equips learners with essential skills, providing a comprehensive understanding of digital product strategy, design thinking, Agile methodologies, and product lifecycle management. By the end of this course, learners will be able to develop and implement effective digital product strategies, lead cross-functional teams, and drive innovation. This will not only accelerate their career advancement but also contribute significantly to the digital transformation initiatives of their organizations. Embark on this learning journey and stay ahead in the rapidly evolving digital landscape.

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Detalles del Curso

• Digital Product Strategy Development: Understanding the market, user needs, and business goals to create a successful digital product strategy. • Market Research and Analysis: Techniques for gathering and analyzing data on competitors, market trends, and user behavior. • User Experience (UX) Design: Creating user-centered designs that meet customer needs and drive engagement. • Product Development Methodologies: An overview of agile, scrum, and other development methodologies to efficiently execute product strategy. • Product Roadmapping: Prioritizing features, setting timelines, and allocating resources for product development. • Data-Driven Decision Making: Utilizing analytics and metrics to inform product decisions and measure success. • Go-to-Market Strategy: Planning for product launch, including positioning, messaging, and distribution. • Product Marketing: Techniques for promoting and selling digital products, including growth hacking and inbound marketing. • Stakeholder Management: Communicating effectively with stakeholders, including executives, team members, and customers.

Trayectoria Profesional

The Executive Development Programme in Digital Product Strategy and Execution focuses on refining the skills required for jobs in digital product management, data analysis, business analysis, UX design, and software engineering. In the UK, these roles are in high demand, especially due to the continuous digital transformation of businesses. This 3D pie chart represents the percentage distribution of roles in this executive development programme. Product managers play a crucial role in defining and executing a product's vision and strategy, ensuring its success in the marketplace. As a product manager, you can expect a salary range of £40,000-£90,000 per year in the UK. Data analysts are responsible for gathering, processing, and interpreting large datasets, driving data-driven decision-making in an organisation. As a data analyst, you can earn between £25,000-£50,000 per year in the UK. Business analysts bridge the gap between IT and the business community by identifying business needs and determining solutions to business problems. The average salary for a business analyst in the UK is between £25,000-£70,000 per year. UX designers are responsible for enhancing user satisfaction and accessibility with a product by improving the usability, functionality, and pleasure provided in the interaction with the product. UX designers in the UK can earn between £25,000-£60,000 per year. Software engineers develop, test, and maintain software systems or applications, ensuring they meet the project requirements and perform as expected. The average salary range for a software engineer in the UK is between £25,000-£80,000 per year.

Requisitos de Entrada

Comprensión básica de la materia
Competencia en idioma inglés
Acceso a computadora e internet
Habilidades básicas de computadora
Dedicación para completar el curso

No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.

Estado del Curso

Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:

No acreditado por un organismo reconocido
No regulado por una institución autorizada
Complementario a las calificaciones formales

Recibirás un certificado de finalización al completar exitosamente el curso.

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EXECUTIVE DEVELOPMENT PROGRAMME IN DIGITAL PRODUCT STRATEGY AND EXECUTION

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