Global Certificate in PPC Metrics for Digital Transformation

Name: Global Certificate in PPC Metrics for Digital Transformation
Availability: InStock

-- viendo ahora

The Global Certificate in PPC Metrics for Digital Transformation is a comprehensive course that equips learners with essential skills for career advancement in the digital marketing industry. This course focuses on the importance of PPC (Pay-Per-Click) metrics, a crucial aspect of digital transformation, and provides learners with the knowledge and tools necessary to measure and optimize PPC campaigns effectively.

5,0

Based on 7.836 reviews

5.663+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

Acerca de este curso

In today's digital age, understanding PPC metrics is vital for businesses seeking to reach their target audience and maximize their return on investment. This course covers various topics, including PPC campaign setup, keyword research, ad copywriting, bid management, and analytics. Learners will gain hands-on experience with popular PPC platforms such as Google Ads and Microsoft Advertising. Upon completion of this course, learners will be able to demonstrate their expertise in PPC metrics, providing them with a competitive edge in the job market. With the increasing demand for digital marketing professionals, this course is an excellent opportunity for learners to enhance their skills and advance their careers in this exciting and dynamic industry.

HundredPercentOnline

LearnFromAnywhere

ShareableCertificate

AddToLinkedIn

TwoMonthsToComplete

AtTwoThreeHoursAWeek

StartAnytime

Sin período de espera

Detalles del Curso

• PPC Metrics Fundamentals: Understanding Key Performance Indicators (KPIs), Return on Investment (ROI), Cost Per Click (CPC), Click Through Rate (CTR), Quality Score, and Conversion Rate.
• Google Ads Metrics: Impression Share, Average Position, Search Lost IS (Budget) & Search Lost IS (Rank), Cost Per Thousand Impressions (CPM), and Cross-Device Conversions.
• Bing Ads Metrics: Top vs. Other, Inferred vs. Exact Match, Quality Score, and Action Types.
• Social Media Advertising Metrics: Cost Per Impression (CPM), Cost Per Engagement (CPE), Cost Per Action (CPA), Video Completion Rate (VCR), and Relevance Score.
• Display Advertising Metrics: View-Through Conversions, Frequency, Gross Rating Points (GRPs), and Cost Per View (CPV).
• Mobile Advertising Metrics: Click-to-Call, In-App Conversions, Location Extensions, and Mobile App Conversions.
• Attribution Models & Multi-Channel Funnels: Last Click, First Click, Linear, Time Decay, and Position Based attribution models.
• Data Visualization & Reporting: Google Data Studio, Tableau, Power BI, and Data Visualization Best Practices.
• PPC Metrics for E-commerce: Assisted Conversions, Shopping Campaign Metrics, and Google Analytics Enhanced E-commerce.
• PPC Metrics for Lead Generation: Cost Per Lead (CPL), Lead Quality Score, and Lead Nurturing Metrics.

Trayectoria Profesional

In the ever-evolving digital landscape, PPC (Pay-Per-Click) metrics have become an integral aspect of digital transformation. The UK job market has experienced a surge in demand for PPC professionals, offering diverse roles and attractive salary ranges. This 3D pie chart showcases the most sought-after PPC positions and their respective market shares. 1. PPC Manager: With 35% of the market share, PPC Managers oversee PPC campaigns, budgets, and strategies, collaborating with cross-functional teams to ensure optimal performance. 2. PPC Specialist: Accounting for 25% of the demand, PPC Specialists manage campaign execution, keyword research, bid management, and performance analysis. 3. PPC Analyst: Holding 20% of the share, PPC Analysts focus on in-depth data analysis, uncovering trends, and offering actionable insights to optimize PPC campaigns. 4. PPC Executive: Representing 15% of the market, PPC Executives support campaign setup, monitoring, and reporting, assisting in the development of PPC strategies. 5. PPC Coordinator: With 5% of the demand, PPC Coordinators facilitate internal and external communication, managing project timelines, and ensuring seamless workflow. As organizations continue to invest in digital transformation, the demand for PPC professionals will remain strong, offering exciting career prospects and lucrative opportunities. Stay updated on the latest PPC trends and enhance your skillset to capitalize on these promising job market developments.

Requisitos de Entrada

Comprensión básica de la materia
Competencia en idioma inglés
Acceso a computadora e internet
Habilidades básicas de computadora
Dedicación para completar el curso

No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.

Estado del Curso

Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:

No acreditado por un organismo reconocido
No regulado por una institución autorizada
Complementario a las calificaciones formales

Recibirás un certificado de finalización al completar exitosamente el curso.

Por qué la gente nos elige para su carrera

Cargando reseñas...

Preguntas Frecuentes

¿Qué hace que este curso sea único en comparación con otros?

▼

¿Cuánto tiempo toma completar el curso?

▼

WhatSupportWillIReceive

▼

IsCertificateRecognized

▼

WhatCareerOpportunities

▼

¿Cuándo puedo comenzar el curso?

▼

¿Cuál es el formato del curso y el enfoque de aprendizaje?

▼

Tarifa del curso

MÁS POPULAR

Vía Rápida: GBP £140

Completa en 1 mes

Ruta de Aprendizaje Acelerada

3-4 horas por semana
Entrega temprana del certificado
Inscripción abierta - comienza cuando quieras

Start Now

Modo Estándar: GBP £90

Completa en 2 meses

Ritmo de Aprendizaje Flexible

2-3 horas por semana
Entrega regular del certificado
Inscripción abierta - comienza cuando quieras

Start Now

Lo que está incluido en ambos planes:

Acceso completo al curso
Certificado digital
Materiales del curso

Precio Todo Incluido • Sin tarifas ocultas o costos adicionales

Obtener información del curso

Pagar como empresa

Solicita una factura para que tu empresa pague este curso.

Pagar por Factura

Obtener un certificado de carrera

GLOBAL CERTIFICATE IN PPC METRICS FOR DIGITAL TRANSFORMATION

se otorga a

Nombre del Aprendiz

quien ha completado un programa en

London School of International Business (LSIB)

Otorgado el

05 May 2025

ID de Blockchain: s-1-a-2-m-3-p-4-l-5-e

Agrega esta credencial a tu perfil de LinkedIn, currículum o CV. Compártela en redes sociales y en tu revisión de desempeño.